Twitter has finally earned its advertising stripes. Take a look at your Twitter page, and you’ll notice a brand new little bar sitting just under your follower stats. That is an advertisement. Twitter has previously said it hates the usual banner advertising methods, and would only run ads that were innovative. Now these ads are quite small, and each one we’ve seen ties in with Twitter in some way. What do you think – has Twitter sold out? Or was this advertising armageddon inevitable?
Grinding on Orcish shores? Tweet about it. Stalking low-level noobs? Tweet about it. Dancing outside Stormwind with no clothes on, a bevy of beautiful night elf priestesses fondling your lvl 80 gear? You should certainly be tweeting about that – and now you can. World of Warcraft has finally received its very own in-game Twitter client, TweetCraft. It lets you send and receive tweets, send screenshots and auto-tweet when you login, enter an instance or get an achievement. More info, here.
Or are they? The internet is awash with unconfirmed rumours about whether the internet giant is on the verge of assimilating the micro-blogging site into the Googlesphere. TechCrunch has two sources reportedly close to the deal, who say Google will pay well over the US$250 million valuation. This comes after a six-month acquisition diet from Google, so we reckon it’s plenty hungry by now, and with nearly US$16 billion in cash and securities lying around, they can afford the social-networking feast of the century. We’re not sure if the two sites will play nice together, but we imagine a Twitter seach that lets you find out exactly what your friends ate for lunch last week.
‘What? Sam and Tony both ate a cheese sandwich last Tuesday? What a coincidence! My life is so much better now I know that!’
[via Times Online]
Posted in online
Tagged Google, Twitter
Okay, Twitter. We know you’ve just turned three years old. We know that you’ve been giving us followers and tweets unselfishly for free these past years, and you deserve a little payback. Even if it is in the form of advertising ExecTweets, a tweet aggregator for business execs. The service is from Federation Media and Microsoft, and it appears just below the user name on profile pages (only in the US and UK for the moment). All it does is follow several high profile exec’s tweets. For example, Marisa Thalberg (big shot digital marketing executive for Estee Lauder) has this to say, “Contemplating: is the (often thought to be feminine) trait of being a “pleaser” a strength in business or a detriment? Or both?” Hmm. That’s very thoughtful Marisa, thank you for that.
[via Times Online]
Tomorrow is Dubai’s first (we think) Twestival. It’s a meeting of the local Twitterati at Barasti beach bar that ties in with similar events around the world. In this week’s Batteries included, we explore the world of Twitter. Read the column here.
For another excellent column on the subject, check out Charlie Brooker’s Guardian column here.
[Batteries included appears in 7DAYS every Wednesday]