Tag Archives: online advertising

Twitter gets first ad – more to follow?

exectweets

Okay, Twitter. We know you’ve just turned three years old. We know that you’ve been giving us followers and tweets unselfishly for free these past years, and you deserve a little payback. Even if it is in the form of advertising ExecTweets, a tweet aggregator for business execs. The service is from Federation Media and Microsoft, and it appears just below the user name on profile pages (only in the US and UK for the moment). All it does is follow several high profile exec’s tweets. For example, Marisa Thalberg (big shot digital marketing executive for Estee Lauder) has this to say, “Contemplating: is the (often thought to be feminine) trait of being a “pleaser” a strength in business or a detriment? Or both?” Hmm. That’s very thoughtful Marisa, thank you for that.

[via Times Online]

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