Twitter has finally earned its advertising stripes. Take a look at your Twitter page, and you’ll notice a brand new little bar sitting just under your follower stats. That is an advertisement. Twitter has previously said it hates the usual banner advertising methods, and would only run ads that were innovative. Now these ads are quite small, and each one we’ve seen ties in with Twitter in some way. What do you think – has Twitter sold out? Or was this advertising armageddon inevitable?
TV has been free since anyone can remember. Now free music (paid for by advertising) is being offered by the likes of Spotify. Given that ads are likely to be well-targeted (and therefore relatively useful or interesting), we like the look of this future. But what else could be free in years to come? We wouldn’t shrug at free flights if we had to listen to advertising for six hours in-flight. Ideas?
Word up to Stuff’s international stablemate Campaign, which has just launched its new blog. The Mighty Rouge and his merry band of marketeers have started posting with abandon, and we hope you’ll join them for the latest news, views and rumours in Middle East advertising, marketing, PR and publishing. We also hope they’ll be good enough to let their readers know about us. Cough. (Think they got the hint?)
DISCLAIMER: Apologies for off-topic post. Feel free to complain in our comments, or – preferably – Campaign’s comments. Ta.