Philips is having some sort of competition, and it’s using Twitter to drum up support. The competition involves trying to create the best viral video in the world, advertising Philips 56in 21:9 cinema screen. The competition is worldwide, and all you need is a Twitter account to get involved. Just follow Philips_vs, and tweet ideas for your viral.
We’ve got one: Chuck a cinema screen off the Burj Dubai and film it smashing in slow motion – then have the screen pan out, and the slo-mo video is being displayed on a Philips Cinema screen. What do you think?