Free music is just the start

stuff_spotify

TV has been free since anyone can remember. Now free music (paid for by advertising) is being offered by the likes of Spotify. Given that ads are likely to be well-targeted (and therefore relatively useful or interesting), we like the look of this future. But what else could be free in years to come? We wouldn’t shrug at free flights if we had to listen to advertising for six hours in-flight. Ideas?

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