Sony marketing is working off a few simple rules. When the economy crumbles people lose their jobs. When people lose their jobs, they get sad and start saving money. When people start saving money they don’t go out and buy a brand new 65in whopper of an LCD with full 1080p support. Appreciating that this is already happening, the opportunistic guys at Sony have put together a new line of Bravia HDTVs. Coming in 42, 46 and 52-inch flavours, the new ‘economic’ sets support 24p cinema playback, have a 120Hz refresh rate and run Sony’s Bravia 3 engine. They’re also DLNA-compliant, so you can get on the internet to manage RSS feeds and view widgets. The sets come with a 3.1 integrated soundbar and will only dent your wallet by around US$500. Sounds like a deal to us.