Calvin Klein MP3 players

ck-mp3-bottles

Calvin Klein will be offering bottles of CK one and CK be with a removable MP3 player in the packaging. Why, you ask? Because the marketing buffs in CKs New York HQ have figured that music is a universal language, so they want to use it to sell perfume. We don’t understand the logic behind the marketing ploy, but then again, we don’t spend all day huffing noxious gases.

[via Gizmodo]

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